Essays about: "small and medium-enterprises"

Showing result 1 - 5 of 167 essays containing the words small and medium-enterprises.

  1. 1. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

  3. 2. CYBER SECURITY IN SMALL AND MEDIUM ENTERPRISES

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Margaret Mburu; [2023]
    Keywords : ;

    Abstract : The Internet has evolved over the years. Businesses and individuals have leveraged it to run theirdaily activities to make everything easier. Almost every business has a digital footprint that makesit more profitable. READ MORE

  4. 3. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  5. 4. From Data to Dollars: Unraveling the Effect Data-Driven Decision-Making Has on Financial Performance in Swedish SMEs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elliot Stowe; Emilia Heidar; Filip Stefansson; [2023]
    Keywords : Data-Driven Decision-Making; DDDM; Big Data Analytics; SMEs; Financial Performance;

    Abstract : Background: Data-driven decision-making (DDDM) has emerged as a primary approach to decision-making in many organizations. It uses data and analytics to guide decision-making processes and can lead to better business outcomes. READ MORE

  6. 5. Impacts of Cybersecurity Practices on Cyberattack Damage and Protection Among Small and Medium Enterprises in Thailand

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Thanintorn Thamrongthanakit; [2023]
    Keywords : SMEs in Thailand; Cybersecurity Frameworks; Cybersecurity Contols;

    Abstract : Small and medium enterprises (SMEs) are a significant factor that drives the global economy, especially in developing countries such as Thailand, where SMEs contribute more than one-third of the Thai GDP. With digital transformation allowing businesses to access new technologies easily, most SMEs have shifted from traditional businesses to digital businesses. READ MORE