Essays about: "social media and customer relationship management"

Showing result 1 - 5 of 33 essays containing the words social media and customer relationship management.

1. 1. "How can tech startups enhance their customer retention and acquisition

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Danut Avram; Oluwadamilola Olaitan; [2023]
   Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

   Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

4. 3. Impact of relationship marketing on customer loyalty in banking sector of UK.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Hasanul Banna; Naseef Rahman; [2020]
   Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

   Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

5. 4. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Paul Edlund; Axel Holmner Härgestam; [2020]
   Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

   Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

6. 5. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE