Essays about: "social media community"

Showing result 1 - 5 of 315 essays containing the words social media community.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Together, Apart Community and Connection in an Online Sangha

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Edward Olsson; [2024-01-30]
    Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

  4. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  5. 4. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Susanna Kokko; [2023-11-21]
    Keywords : social media; Bookstagram; reading; literacy; reading promotion;

    Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

  6. 5. Regular pre-service teachers’ perception on inclusive education of students with disabilities in Vietnam.

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Thuan Le; [2023-10-31]
    Keywords : inclusive education; initial teacher training; Vietnam;

    Abstract : Aim: The study investigates the perceptions of Vietnamese regular pre-service teachers on inclusive education (IE) of students with disabilities (SWD) in Vietnam by examining how pre-service teachers understand the concept of inclusive education, the primary sources of information used by pre-service teachers to acquire knowledge about inclusive education, and their perceived preparedness to include students with disabilities in regular classrooms. Theory: The charity model or Confucian philosophy, the medical model, and the social model of disability were adopted to explore the perceptions of Vietnamese regular pre-service teachers. READ MORE