Essays about: "social media customer satisfaction"

Showing result 1 - 5 of 23 essays containing the words social media customer satisfaction.

  1. 1. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Edda Waciira; Marah Thomas; [2023]
    Keywords : e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

    Abstract : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. READ MORE

  3. 2. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  4. 3. A Quantitative research on customer satisfaction within online second hand shopping

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Johanna Lindgren; Olivia Nordblad; [2023]
    Keywords : Customer Satisfaction; Perceived Quality; Customer Expectations; Trust;

    Abstract : Technology is moving forward, as well as the problem with the fast fashion industry. Hence, second hand online shopping is growing because of this. READ MORE

  5. 4. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
    Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

    Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE

  6. 5. The effect of social media interactivity on relationship quality

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Azin Akrami; Jinyue Yao; [2021]
    Keywords : Social media; Relationship quality; Trust; Commitment; Satisfaction; Interactivity; Responsiveness; Social influence; Media richness;

    Abstract : With the development of technology, the speed of social media development is getting fasterand faster. The relationship between the company and its customers is getting closer.Company profits are increasingly affected by the quality of the relationship betweencustomers and the company. READ MORE