Essays about: "social media focus groups"
Showing result 1 - 5 of 134 essays containing the words social media focus groups.
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1. The Public, The Police, and The Puzzle of Information
University essay from Lunds universitet/Avdelningen för Riskhantering och SamhällssäkerhetAbstract : When humans are involved, things can go wrong. This is a statement as factually true and yet dramatically undefined and dangerously ambiguous as any. No matter the industry or domain, where humans interact with other humans, perfect predictability is impossible and a focus on negative outcomes can seem natural. READ MORE
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2. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE
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3. Big Data Analytics Using Apache Flink for Cybercrime Forensics on X (formerly known as Twitter)
University essay from Högskolan i Halmstad/Akademin för informationsteknologiAbstract : The exponential growth of social media usage has led to massive data sharing, posing challenges for traditional systems in managing and analyzing such vast amounts of data. This surge in data exchange has also resulted in an increase in cyber threats from individuals and criminal groups. READ MORE
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4. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE
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5. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations
University essay fromAbstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE
