Essays about: "social media risks"

Showing result 1 - 5 of 88 essays containing the words social media risks.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 2. Navigating the Risks of Dark Data : An Investigation into Personal Safety

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Anshu Gautam; [2023]
    Keywords : Dark data; Hidden data; Big data; Unstructured data; Missing data; Privacy; Cybersecurity; Personal data; Data storage; Consumer protection;

    Abstract : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. READ MORE

  4. 3. Why do people use public Wi-Fi? : An investigation of risk-taking behaviour and factors lead to decisions

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Mohamad Abdulkader; [2023]
    Keywords : Public Wi-Fi; hotspots; wireless networks; privacy; security; awareness; attitude; knowledge; risks; factor;

    Abstract : The usage of public Wi-Fi and hotspots has witnessed a substantial increase in recent times, providing convenient connectivity in various public areas. Public wireless networks are now widely accessible, especially in smart cities. However, utilising public Wi-Fi exposes individuals to potential threats to their privacy and security. READ MORE

  5. 4. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  6. 5. ChatGPT: Changing Education, One Prompt at a Time, A quantitative study of factors influencing students' usage of ChatGPT

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tess Brodin; Julia Lundberg; [2023]
    Keywords : ChatGPT; Unified Theory of Acceptance and Use of Technology; Performance Experienced; Creativity;

    Abstract : An AI tool that has gained massive media attention in the past months is the language model ChatGPT. The rapid adoption of the tool by students made the authors of this study curious about exploring the chatbot further, using technology adoption theory. READ MORE