Essays about: "social media usage"
Showing result 1 - 5 of 279 essays containing the words social media usage.
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1. Just Because You Can Say It, Doesn’t Mean You Should Say It : A Discourse Analysis About the Legitimation in Arguments on Controversy Over the Usage of a Chinese Word That Sounds Like the N-Word
University essay from Stockholms universitet/Engelska institutionenAbstract : The purpose of this study was to examine the arguments in news video clips and comments on social media on whether it was right or wrong of the professor who used a Chinese filler word that sounded like the N-word. I examined the legitimation strategies of the arguments reflected in the social media report and comments on the controversy. READ MORE
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2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE
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3. Social media and reference points: How people are affected by watching high economic status
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper presents an experimental survey study investigating the potential effects of social media usage on economic perceptions and life satisfaction by influencing reference points. The prediction is that watching people with high economic status on social media raises reference points, resulting in increased preferences for consumption and salary. READ MORE
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4. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. READ MORE
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5. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. READ MORE
