Essays about: "social promotions"

Showing result 1 - 5 of 23 essays containing the words social promotions.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

  3. 2. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Nicole Larsson; [2023]
    Keywords : netnography; cyber-environment; drug promotion; sale of drugs; algorithms; social media platforms; drug dealing activity;

    Abstract : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. READ MORE

  4. 3. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

  5. 4. Reducing the beef with beef. How a food retailer could reduce their environmental impact by changing what and how they sell

    University essay from Lunds universitet/LUCSUS

    Author : Ross McDonald; [2022]
    Keywords : food retailers; interventions; sustainable consumption; meat reduction; behaviour change; sustainability science; Social Sciences;

    Abstract : Current food consumption habits in wealthy countries continue to drive biodiversity loss and greenhouse gas (GHG) emissions. Food retailers play a key but currently understudied and underleveraged role in shifting consumer habits away from foods with high climate and biodiversity impacts (e.g. beef, lamb, milk) towards lower-impact alternatives. READ MORE

  6. 5. ADOLESCENTS' ENGAGEMENT IN SPORTS BETTING IN MALAWI

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Cliff Chinyama; [2021-08-16]
    Keywords : sports betting; adolescent; bettor; ethnography; betting kiosk;

    Abstract : Aim: This study investigated the activities in sports betting involving adolescents in Malawi and the meaning that the adolescents attach to betting. Theory: The study adapted two theoretical perspectives to explore the phenomenon. These are social capital and social practice theories. READ MORE