Essays about: "sony ericsson merger"

Found 2 essays containing the words sony ericsson merger.

1. 1. What happens with company culture when high and low masculine cultures merge? A case study of the Joint Venture Sony Ericsson

   University essay from Institutionen för ekonomi

   Author : Caroline Ohlsson; Sanja Odelj; [2007]
   Keywords : ;

   Abstract : In today’s global market, international mergers are very common. Different companies with various cultures, start working together. There is a limited amount of literature about what really happens with the company culture when companies merge. There are also few case studies on culture integration of merging companies. READ MORE

3. 2. Creating Corporate Culture: a study of strategies employed to cultivate High Performance Mentality within Sony Ericsson

   University essay from Lunds universitet/Pedagogik

   Author : Frendberg Elin; [2007]
   Keywords : organizational culture; merger; consolidation; joint venture; strategy; process; high performance; management; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : The current expansion of mergers and acquisitions forces new postmerged organizational cultures to take form, and requires solid strategies for handling that procedure. Research indicate that at least half of all mergers fail in creating expected synergies, and that the reason for failing is assumed integration issues such as culture clashes. READ MORE