Essays about: "sony-ericsson merge"
Found 1 essay containing the words sony-ericsson merge.
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1. What happens with company culture when high and low masculine cultures merge? A case study of the Joint Venture Sony Ericsson
University essay from Institutionen för ekonomiAbstract : In today’s global market, international mergers are very common. Different companies with various cultures, start working together. There is a limited amount of literature about what really happens with the company culture when companies merge. There are also few case studies on culture integration of merging companies. READ MORE
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