Essays about: "sony-ericsson merge"

Found 1 essay containing the words sony-ericsson merge.

  1. 1. What happens with company culture when high and low masculine cultures merge? A case study of the Joint Venture Sony Ericsson

    University essay from Institutionen för ekonomi

    Author : Caroline Ohlsson; Sanja Odelj; [2007]
    Keywords : ;

    Abstract : In today’s global market, international mergers are very common. Different companies with various cultures, start working together. There is a limited amount of literature about what really happens with the company culture when companies merge. There are also few case studies on culture integration of merging companies. READ MORE