Essays about: "sponsored Content"
Showing result 1 - 5 of 27 essays containing the words sponsored Content.
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1. Framing the Olympics: RT’s Responses to Controversies Linked With Russia’s Presence at the Winter Games from 2014-2022
University essay from Uppsala universitet/Institutet för Rysslands- och EurasienstudierAbstract : The Russian Federation’s presence on the global stage of the Olympic Games has been linked with considerable controversy from 2014 onwards. The nation’s use of international sport for promoting its image, state-sponsored doping, and Russia’s illegal occupations of Ukraine staged in close time proximity with the Games are all controversies which have taken their toll on the country’s image, both within and beyond the context of sport. READ MORE
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2. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE
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3. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE
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4. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE
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5. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE
