Essays about: "sponsorship management"
Showing result 1 - 5 of 19 essays containing the words sponsorship management.
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1. Analytics adoption in manufacturing – benefits, challenges and enablers
University essay from Mälardalens universitet/Innovation och produktrealiseringAbstract : Digitalisation is changing the manufacturing landscape with promises to enhance industrial competitiveness with new technologies and business approaches. Various data-driven applications, enabled by digital technologies, can support process monitoring, production quality control, smart planning, and optimisation by making relevant data available and accessible to different roles in production. READ MORE
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2. From Champagne showers to the back of the grid: A case study of Williams Racing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE
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3. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC
University essay from Umeå universitet/FöretagsekonomiAbstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE
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4. The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: This study aims to establish an understanding of the sponsee sponsorship strategy, with the purpose of expanding on the academic understanding and narrowing the identified research gap. Methodology: A qualitative study through semi-structured interviews with Swedish elite football clubs was conducted to answer how the sponsee strategically engage in sponsorships. READ MORE
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5. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE