Essays about: "sponsorship study in sports"
Showing result 1 - 5 of 32 essays containing the words sponsorship study in sports.
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1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports
University essay fromAbstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE
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2. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?
University essay from Umeå universitet/FöretagsekonomiAbstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE
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3. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE
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4. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup
University essay fromAbstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE
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5. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE