Essays about: "sport Event Sponsorship"

Found 5 essays containing the words sport Event Sponsorship.

  1. 1. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

  3. 2. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emeline Vongehr; Annasilvia Dal Re; Jose Daniel Garzon Viteri; [2018]
    Keywords : Sport; eSport; Sponsorship; Brand Image; Brand Associations; Brand Identification; Brand personality; Event Image; Perceived Fit; Sponsorship Response;

    Abstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE

  4. 3. Sponsorship evaluation among local sponsors : An exploratory study of the Cross Country World Cup in Ulricehamn 2017

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Alexander Abrahamsson; Isak Höglund; [2017]
    Keywords : ;

    Abstract : In recent years, the financial investments into sponsorships have increased. This is also significant on a local level. Both corporations and local authority invest extensively in sponsorships today and a growing interest has risen in sport event sponsorships. READ MORE

  5. 4. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  6. 5. Effectiveness of official event sponsorship : A study of Rally Sweden 2013

    University essay from Avdelningen för företagsekonomi

    Author : Thomas Rosenberger; Ivana Marková; [2013]
    Keywords : Sport Sponsorship; Brand; Image; Awareness; Unaided; Aided; Recall; Rally Sweden; Sponsoring Platform;

    Abstract : .... READ MORE