Essays about: "sports sponsorship as a marketing tool"
Found 5 essays containing the words sports sponsorship as a marketing tool.
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1. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE
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2. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes
University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE
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3. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France
University essay from Umeå universitet/FöretagsekonomiAbstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE
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4. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors
University essay from IHH, FöretagsekonomiAbstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE
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5. The Economic Impact of a Major Sports Event : An analysis what effect the FIS Alpine Ski World Cup in Levi, Finland has on the local economy
University essay from Institutionen för idrotts- och hälsovetenskapAbstract : AimThe aim of this study has been to determine the economic impact on the local economy of a large scale international sporting event, namely the FIS Alpine Ski World Cup in Levi, Finland. In addition, it seeks to investigate the regional origins of visitors to the event and the relationship between residence and expenditure. READ MORE