Essays about: "spss thesis"

Showing result 1 - 5 of 166 essays containing the words spss thesis.

  1. 1. Digital skills challenges and opportunities for digitally under-resourced primary schools in Zambia: an exploratory study.

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : James Vwavwa Sikalima; [2023-03-21]
    Keywords : Digital Skills; Digital Devices;

    Abstract : Purpose: The purpose of the research was to propose a design of a digital learning platform that creates opportunities for digital learning in digitally underresourced primary schools in Zambia. Theory: Activity theory anchored on five principles of activity systems, inclusivity, historicity, use of contradictions, and mutual changes encompassed the theoretical framework for this thesis. READ MORE

  3. 2. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Ziyi Zhang; Yaxin Xue; [2023]
    Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

  4. 3. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  5. 4. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
    Keywords : Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

    Abstract : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. READ MORE

  6. 5. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bahdi Joelle; [2023]
    Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

    Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE