Essays about: "stakeholders role in brand value"

Showing result 1 - 5 of 9 essays containing the words stakeholders role in brand value.

  1. 1. Evaluation of post-consumer recycled materials for folding cartons: A sustainable packaging study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Nusara Intharakasedt; [2021]
    Keywords : Post-consumer recycled; folding carton; paperboard; consumer research; sustainable packaging; Technology and Engineering;

    Abstract : Reducing the environmental impact from packaging has become a highlight in both consumers and industrial interest. The paperboard from virgin fibres is commonly used in the folding carton packaging across various type of products, including health care products. READ MORE

  3. 2. There’s a Snake in My Boot!

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Keywords : Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Abstract : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. READ MORE

  4. 3. The Sharing Future : A look at the playing field of the Swedish sharing economy

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Ahlman; [2018]
    Keywords : sharing economy; delningsekonomi;

    Abstract : The way we share is changing. Where we used to knock on a neighbour’s door to borrow a cup of sugar, we are now using apps to share cars with strangers around the world. READ MORE

  5. 4. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Tamila Medetbekova; [2016]
    Keywords : Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

    Abstract : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. READ MORE

  6. 5. Developing new business strategies in a changing TV-industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Willem Sundblad; Joakim Twetman; [2013]
    Keywords : OTT-video; Product Bundling; Content Owners; Technology and Engineering;

    Abstract : Problem Definition The TV landscape is changing, with technological progress the industry is moving to become a more personalised experience, where the consumer can choose what to watch and when. The entrance of on-demand video services and piracy are rewriting the way people consume their favourite series and movies, which opens up a new market with new opportunities. READ MORE