Essays about: "statement of purpose for communication"

Showing result 1 - 5 of 19 essays containing the words statement of purpose for communication.

1. 1. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jonathan Segerström; Elina Tidström; [2022]
   Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

   Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

3. 2. Multicultural teams’ post acquisition : Challenges for employees and managers

   University essay from Jönköping University

   Author : Klara Ewald; Philip Wredberg; [2021]
   Keywords : Mergers and Acquisitions; Post-Acquisitions; Team Development; Successful Teams. Multicultural Teams; Management;

   Abstract : Today’s fast-paced and global market has added pressure on firm’s to constantly strengthen their competitive advantage. Over the last couple of years, mergers and acquisitions (M&A) have become an increasingly used strategy for firms to acquire resources that cannot be developed internally. READ MORE

4. 3. The Reform Of Leadership Skills In Swedish Healthcare: An Innovative Behavior : A qualitative study about physician leadership in Swedish medical teams and how crises affect them.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gideon Uregha Imeli; Isabelle Johansson; [2021]
   Keywords : to work cycle; contingency theory; general leadership; the effect of the Covid-19 crisis on healthcare leadership; crisis leadership;

   Abstract :   Background:Sweden is known for having a good infrastructure in health care that enables the medical profession to provide effective patient care. The pandemic struck the world in March 2019 and has since then shown transparency, strengths and weaknesses in the system. Transit zones, modern solutions, and overworked staff have been noticed. READ MORE

5. 4. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

6. 5. FinTech: The role of Perceived cybersecurity and Organizational trust

   University essay from Umeå universitet/Företagsekonomi

   Author : David Laurent; Robin Sinz; [2019]
   Keywords : FinTech; Cybersecurity; TAM; Trust;

   Abstract : Context: The advent of the Information and Communication Technologies mostly referred to “digitalization”; offers a new paradigm. Information technology is now perceived as a disruptive innovation capable of shaking up the traditional financial industry. READ MORE