Essays about: "statement of purpose on international business"

Showing result 1 - 5 of 8 essays containing the words statement of purpose on international business.

  1. 1. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  2. 2. Corporate Value Transfer in China : Cultural Challenges and Opportunities arising when using a Corporate Training Program: An exploratory case study of H&M

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Bucht Anneli; Batyalova Vera; [2015]
    Keywords : Corporate Values; Retail MNCs; China; Organizational Socialization; Corporate Training Programs.;

    Abstract : Problem statementThe Western retailer H&M is one of many multinational retailers presently preceding a rapid expansion, followed by an extensive recruitment of new employees in China. H&M works extensively with the transfer of corporate values, mentioned as “the H&M spirit”, to its foreign subsidiary in China through a Corporate Training Program. READ MORE

  3. 3. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle; Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background:The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  4. 4. The Specificities of Market Entry Strategies into a Developing Country : A research study on the entry strategies ofenergy efficiency light industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Rubaiyat Raihan; Shah Azeem; [2011]
    Keywords : International Market Entry Strategies; Energy Efficiency Light Industry; Entry Modes; Entry Barriers;

    Abstract : Date May 31, 2011Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011LinnaeusUniversity,Växjö,SwedenProgram Masters in MarketingAuthors:Rubaiyat Raihan 840812Shah Azeem 761210Tutor: Engelbert WeissExaminer: Sarah PhilipsonTitle of the Paper: The specificities of market entry strategies into a developing countryProblem Statement: “What are the specificities of market entry strategies into adeveloping country?”Purpose: To understand the market entry strategy of high tech product likeenergy efficiency light for the developing country taking intoconsideration the aspects discussed under problem discussion.Delimitation: In our thesis paper, we are only discussed about the energy savingindustry and more specific the light manufactures. READ MORE

  5. 5. The internationalization process of Red Bull from the perspectives of global expansion

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thitiporn Watthanachai; Karakawat Sarasalin; [2010]
    Keywords : Red Bull; internationalization; network; factors;

    Abstract : Date: 23rd November, 2009 Level: Master Thesis in International Business and Entrepreneurship (EFO705), 15 credits Authors: Karakawat Sarasalin (830117-T255)    Thitiporn Watthanachai (831031-T124)                       twi08001@student.mdh. READ MORE