Essays about: "store image attributes"

Showing result 1 - 5 of 6 essays containing the words store image attributes.

1. 1. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

3. 2. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Irene Grimani; Alfredo Privitello; [2016]
   Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

   Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

4. 3. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Wolf; Aylin Wispeler; [2015]
   Keywords : Format Development; Store Image; Intended Image; IKEA; inner-city store; general merchandise retailer; urban; Business and Economics;

   Abstract : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. READ MORE

5. 4. Transferability of Online Store Image- A Comparative Study of Zalando's Online Store Image In Germany, Sweden and The Netherlands.pdf

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Arne Wesche; Patrick Breuling; [2013]
   Keywords : online store image; Zalando; fashion retailing; standardization; online retailing; internationalization; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to examine the role of online store image in the internationalization process of online retailers. Based on the assumption that a favorable image is a competitive advantage for retailers, this master thesis examines whether or not a favorable domestic online store image, can be replicated in the in- ternationalization process of online retailers. READ MORE

6. 5. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection

   University essay from Handelshögskolan vid Umeå universitet

   Author : Susanne Husberg; Jessica Ljung; [2009]
   Keywords : Premium products; brand equity; brand strategies; retail brands; ICA; premium brands;

   Abstract : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. READ MORE