Essays about: "strategic management and ryanair"

Found 5 essays containing the words strategic management and ryanair.

1. 1. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE

3. 2. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robyn Kotze; [2017]
   Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

   Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

4. 3. Hur förklaras ett framgångsrikt lågprisflygbolags affärsstrategi av RBV och Porters femkraftsmodell? : en fallstudie av Ryanair

   University essay from SLU/Dept. of Economics

   Author : Jacob Fitger; Oskar Jönsson; [2017]
   Keywords : affärsstrategi; Porters femkraftsmodell; flygmarknaden; Resource-based View; VRIO-analys; Ryanair;

   Abstract : Den här studien har syftat till att undersöka och analysera skillnaderna i hur de två teorierna Resource-based view (RBV) och Porters femkraftsmodell förklarar en framgångsrik affärsstrategi, men även hur de olika faktorerna som identifieras i de olika teorierna kan relateras till varandra. Det irländska flygbolaget Ryanairs affärsstrategi kommer studeras och användas som stöd för studien. READ MORE

5. 4. Implementation of a change process within Smaland Airport

   University essay from Ekonomihögskolan, EHV

   Author : Jérémie Corbeau; Jānis Sijāts; [2006]
   Keywords : change process; business development; management strategic;

   Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE

6. 5. Emerging Tendencies in the European Airline Industry : an investigation of SAS and Ryanair -

   University essay from Ekonomiska institutionen

   Author : Mandy Jacob; Zuzana Jakesova; [2003]
   Keywords : Social sciences; Strategy; Airline Industry; low budget airlines; SAS Airline; Ryanair; SAMHÄLLSVETENSKAP;

   Abstract : Background: The airline industry is unique and fascinating. It was protected through government controls until the early 1980s. However, due to deregulation policy the industry opened to free competition. As a result, collaborations and alliances were formed and low budget airlines were able to enter the market. READ MORE