Essays about: "strategies of sony"

Showing result 1 - 5 of 10 essays containing the words strategies of sony.

1. 1. The Human Element of Cybersecurity : A Literature Review of Social Engineering Attacks and Countermeasures

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Robert Broberg; Philip Sinnott; [2023]
   Keywords : Social engineering; attack; employee awareness; framework; policy;

   Abstract : Social engineering attacks pose an escalating threat to organizations. This thesis conducted a semi-comprehensive literature review using the PRISMA method to address common attack methods, reducing susceptibility among employees, and the need for awareness training. READ MORE

3. 2. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

4. 3. Adjusting VMI settings for overlapping successive models, with stock-dependent demand and cannibalization: A case study in consumer electronics retailing in Germany

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Yann Roussel; [2012]
   Keywords : Vendor Managed Inventory VMI ; Cannibalization; Stock-dependent demand; Consumer electronics industry; Retailing;

   Abstract : This thesis develops a method to optimize the inventory-related performance of a VMI (Vendor Managed Inventory) in retailing environments, for two successive products with overlapping lifecycles, under stock-dependent demand. The study refers to existing research in different fields, such as inventory policies and VMIs, retailing of substitutable products, stock-dependent demands and product lifecycle management. READ MORE

5. 4. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

6. 5. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Justus Leistén; Magnus Nilsson; [2009]
   Keywords : High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

   Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE