Essays about: "strategy managerial theory"

Showing result 1 - 5 of 51 essays containing the words strategy managerial theory.

  1. 1. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Ericsson; Eric Nilsson; [2023-07-03]
    Keywords : Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

    Abstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE

  3. 2. Capabilities and partnership factors needed to offer product-service systems from a manufacturer-reseller perspective : A Case study of a European truck manufacturer in the Southeast Asian market

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : John Johansson Malm; Lukas Broman; [2023]
    Keywords : Capabilities; Partnership factors; Product-service system; Servitization; Manufacturer-reseller perspective; Kapabiliteter; partnerskapsfaktorer; PSS; Tjänstefiering; Tillverkare-återförsäljarperspektiv;

    Abstract : Purpose: This study aims to examine what is needed by manufacturers and their resellers in thetruck manufacturing industry that wants to pursue a result-oriented PSS. More specifically, thisstudy aims to answer what capabilities are needed for the actors and address what partnershipfactor is needed for collaboration. READ MORE

  4. 3. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  5. 4. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimi Carvell; Alice Nordgren; [2023]
    Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE

  6. 5. Managing Reduced Working Hours: Managerial Practices and Strategies : A qualitative multiple case study about managerial practices when implementing Reduced Working Hours

    University essay from Jönköping University

    Author : Tom Karmfalk; Marcus Ekermann; [2023]
    Keywords : Reduced Working Hours; Work-life Balance; Manager; Managerial Innovation; Change Management; Procedures; Practices;

    Abstract : Background: The average hours per week of full-time employees have decreased since 1870, however, stayed at 40 hours per week for a long time. Now, in the early 21st century, there is a new interest of lowering the weekly hours even more. READ MORE