Essays about: "strategy of unilever vietnam"

Found 2 essays containing the words strategy of unilever vietnam.

1. 1. Cultural adaptation of Unilever in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Kim Chung Nguyen; Le Linh Nguyen; [2012]
   Keywords : culture; vietnamese culture; unilever; cultural adaptation; hofstede; corporate culture; national culture; hofstede s cultural framework;

   Abstract : The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. READ MORE

3. 2. Cosmetic market in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mai Nguyen Huu; Serene Sirikhoon; [2008]
   Keywords : Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

   Abstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE