Essays about: "strategy thesis title"

Showing result 1 - 5 of 140 essays containing the words strategy thesis title.

1. 1. Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid

   University essay from Lunds universitet/Produktionsekonomi

   Author : Henrik Ramström; Krenar Gerxhaliu; [2024]
   Keywords : Battery energy storage system; Technology strategy; Resource based view; Technology acquisition; Technology life cycle; Virtual power plant; Value proposition; Ancillary services; Energy market; Innovation; Product development; Technology and Engineering;

   Abstract : Title Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid Authors Henrik Ramström and Krenar Gerxhaliu Supervisor Ingela Elofsson, Dept. of Production Management, Faculty of Engineering, Lund University Maricruz Bravo, Flower Infrastructure Technologies AB Background We are currently undergoing a transition in the industrial development, taking place globally. READ MORE

3. 2. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

4. 3. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Y Nhi Do; Georgia Kakaletri; [2023]
   Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

5. 4. Configuring the storage and return flow processes of reusable packaging for battery cells: A design science study of a global battery cell manufacturer

   University essay from Lunds universitet/Teknisk logistik

   Author : Linnea Sjöberg; [2023]
   Keywords : Reusable Packaging; Warehouse Configuration; Warehouse Contextual Factors; Process Mapping; Design Study; Technology and Engineering;

   Abstract : Title: Configuring the storage and return flow processes of reusable packaging for battery cells: A design science study of a global battery cell manufacturer Author: Linnea Sjöberg Supervisor: Joakim Kembro, Division of Engineering Logistics, Faculty of Engineering, Lund University. Problem Description: As reusable packaging is becoming increasingly popular, the already existing warehouses need to adapt their configuration, so they are able to receive the packaging in an efficient manner. READ MORE

6. 5. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Hanna Hedin; Emma Salqvist; [2023]
   Keywords : Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

   Abstract : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. READ MORE