Essays about: "student leadership"

Showing result 1 - 5 of 165 essays containing the words student leadership.

  1. 1. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andreas Lampeitl; Paulina Åberg; [2017]
    Keywords : Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

    Abstract : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. READ MORE

  2. 2. Comics’ and graphic novels’ effect on the perception of climate change and natural disasters

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Tatyana Sarayeva; [2017]
    Keywords : Comics; comics’ effect; graphic novel; climate change perception; disaster perception; risk awareness; science communication.; Social Sciences; Earth and Environmental Sciences;

    Abstract : There is a paucity of research in the field of communicating disasters and climate change through comics and the effect sequential art has on the perception of these two subjects. Increasingly, communication through comics is becoming very trendy, and a few studies demonstrate evidence that comics have effects on the people’s perception of complex matters. READ MORE

  3. 3. Fika and Start-ups: A Department’s Role in the Process of Technology Commercialization through Spin-Offs a Case Study of the Food Technology Department at LTH, Lund University

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Constantin Gerhard Bosse; Leandro Pandolfi; [2017]
    Keywords : Entrepreneurial Architecture; department; structure; systems; strategy; leadership; culture; entrepreneurial university; Business and Economics;

    Abstract : Purpose: The academic aim is to test the Entrepreneurial Architecture framework by Nelles and Vorley (2010a) against a department in relation to the creation of spin-offs. This is something we believe has not been done before and can add to the literature about departments in this respect. READ MORE

  4. 4. Citizen Involvement is the New Black: A qualitative case study of large and small municipalities’ social media use

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anne Blauenfeldt; [2017]
    Keywords : Social media; democracy; citizen involvement; dialogue; municipality; local government; public relations; Social Sciences;

    Abstract : Since the inception of social media, an increasing number of studies have investigated how social media is used the local government level, particularly in light of its perceived democratic potential. Although studies have mainly focused on examining local governments’ social media communication, some research argue that it is the organisational structures and practices of local governments affect how local governments use social media. READ MORE

  5. 5. Ministers and Female Ministers: Reproduction of Masculinity in Political Leadership - A Case Study of Finland

    University essay from Lunds universitet/Graduate School

    Author : Salla Turunen; [2017]
    Keywords : gender equality; Finland; masculinity; political leadership; women in politics; Social Sciences;

    Abstract : Globally, approximately nine out of ten political leaders are men, which is a ratio that leaves women as a rare minority. This thesis examines such gender inequality in political leadership. The sphere of politics reproduces masculinity norms, which explain male privilege in political leadership. READ MORE