Essays about: "students loyalty in mobile operators"

Found 2 essays containing the words students loyalty in mobile operators.

1. 1. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators

   University essay from Företagsekonomiska institutionen

   Author : Carl Johan Jansson; Shuvo Deep Dass; [2012]
   Keywords : CBBE; Customer Based Brand Equity; Swedish; Telecom; Brand Trust;

   Abstract : Problematization: Studies  indicate  that there  is  a  lack  of  strong  brands  among  the  Swedish mobile  network  operators.  Problems  of  retaining  customers  are  common  among  the  big operators. Few studies on brand equity for intangible products have been done. READ MORE

3. 2. Corporate branding and customer’s purchase preferences in mobile phone telecommunication

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Rehan Arshad; Aitzaz Saeed; [2008]
   Keywords : Corporate branding; Services Quality; Loyalty Trust; Price; Switching and Mobile Telecom service providers;

   Abstract : This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. READ MORE