Essays about: "study of e-commerce content"

Showing result 1 - 5 of 43 essays containing the words study of e-commerce content.

  1. 1. Insights of an accessible e-commerce website : Investigating cognitive accessibility in the checkout process

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Sanna Jangklint; [2023]
    Keywords : Web accessibility; Cognitive accessibility; E-Commerce; Digital checkout; Cognition;

    Abstract : Accessible web interfaces are crucial for the inclusion and independence of all groups in society. Cognitive accessibility aims to make content more accessible for individuals with cognitive disabilities, such as people with learning disabilities (e.g. dyslexia, dysgraphia) and age-related disabilities (e. READ MORE

  3. 2. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Edda Waciira; Marah Thomas; [2023]
    Keywords : e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

    Abstract : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. READ MORE

  4. 3. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  5. 4. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  6. 5. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE