Essays about: "study of effectiveness of promotional tools"

Found 1 essay containing the words study of effectiveness of promotional tools.

  1. 1. Heterogeneous Features of the Frozen Food Market in China : A Case Study of Heinz Guided by Integrated Marketing Philosophy

    University essay from Företagsekonomiska institutionen

    Author : Chen Xiaowei; Wen Wen; [2012]
    Keywords : Integrated Marketing; Marketing Tools; Regional factor; Heinz; Chinese Frozen food industry;

    Abstract : Guided by integrated marketing theory, the foundation of integrated marketing is the understanding of market and customers. The first step is the utilization of marketing tools. This study analyzed the sales data from 2009 to 2011 and focused on the salience of four main marketing tools used by Heinz. READ MORE