Essays about: "success channel"

Showing result 16 - 20 of 64 essays containing the words success channel.

  1. 16. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  3. 17. Increasing the utilization of research in product and business development : Key factors for transferring applied research within a high technical organization

    University essay from Uppsala universitet/Industriell teknik

    Author : Maria Gabrils; [2019]
    Keywords : Innovation management; Knowledge management; Industrial applied research;

    Abstract : Purpose The study aims to complement the knowledge management literature within research-based knowledge on how product developing organization can utilize the research results in product development. Main research question What are the main enablers for research-based knowledge to transfer in order to be adopted in a product developing organization? Sub research question What are the indicators for measuring the utilization of research results? What patterns for generation and spreading of knowledge increases utilization of research results? What factors in a research project are barriers for research to be adopted in product development? How do organizational structures impact the transfer of knowledge from research departments to business units? Methodology This master thesis is based on a case study at a global firm within automation, robotics and electrification. READ MORE

  4. 18. Identifying Factors Behind Successful Market Establishment of ICT-based Medical Self-Care Solutions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Marcus Carlsson; Josefin Nyberg; [2018]
    Keywords : Healthcare; ICT; Market establishment; Market penetration; Medical Self-care; MedTech; Monitoring care; Preventive care.; Technology and Engineering;

    Abstract : Background Today’s healthcare faces a transformation, driven by an ageing population and an over encumbered care and welfare sector. Self-care solutions based on emerging information and communication technologies make it possible for patients to monitor their medical conditions from home, without the direct assistance of healthcare professionals. READ MORE

  5. 19. Not (B)interested? Using Persuasive Technology to Promote Sustainable Household Recycling Behaviour : An Identification and Implementation of Key Elements with Focus on Young Adults in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Christina Bremer; [2018]
    Keywords : Persuasive Technology; Behaviour Change Support System; Household Recycling Behaviour; Recycling Habits; Waste Management in Sweden; Research through Design; Sustainable Human-Computer Interaction;

    Abstract : As waste is separated at the source, the success of the Swedish recycling system largely depends on an active participation of households. However, especially young people were found to not consistently follow their local recycling schemes. READ MORE

  6. 20. The impact of omni-channel retailing on demand planning for new products at IKEA

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Wilhelmsson; Henrik Persson; [2018]
    Keywords : Forecasting; demand planning; demand forecasting for new products; omni-channel; demand; e-commerce; new products; new product introduction; Technology and Engineering;

    Abstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE