Essays about: "survey services marketing strategy"

Showing result 1 - 5 of 15 essays containing the words survey services marketing strategy.

  1. 1. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Sikandar Majid; Farhan Tanveer; [2023]
    Keywords : Marketing Strategy; Jovi and Foodpanda;

    Abstract : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. READ MORE

  3. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  4. 3. Undersökning av digital marknadsföringsstrategi

    University essay from SLU/School for Forest Management

    Author : Viktor Svedlund; [2020]
    Keywords : digitalisering; digital marknadsföring; sociala medier;

    Abstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE

  5. 4. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jiajun Wu; Wanying Huang; [2020]
    Keywords : Corporate social responsibility; Consumer-based brand equity; Consumer involvement; Signaling theory;

    Abstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE

  6. 5. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry

    University essay from

    Author : SHU SU; YAN HUANG; [2016]
    Keywords : Marketing; Customized; Customization; Customer Satisfaction; SMEs; Service Quality; Order Process; Logistics; Staff Quality; Shipping industry;

    Abstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE