Essays about: "sustainability marketing"

Showing result 1 - 5 of 325 essays containing the words sustainability marketing.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 3. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  5. 4. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : John Sudmeier; [2023]
    Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

    Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE

  6. 5. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE