Essays about: "sustaining brands"

Showing result 1 - 5 of 7 essays containing the words sustaining brands.

1. 1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Steerling; Louise Edlund; [2023]
   Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

   Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

3. 2. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
   Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

   Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE

4. 3. Sustaining a Competitive Advantage in The Fashion Luxury Market : A case-study of Emerging Fashion Brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Paula Font Cuadras; [2020]
   Keywords : Emerging Fashion Brands; Fashion Luxury Market; Strategy; Competitive Advantage; Innovation; Business Model;

   Abstract : This research aims to present, analyse and discuss how to sustain a competitive advantage in the Fashion Luxury market throughout a case study of Emerging Fashion Brands. The analysed data determines that considering the customers’ demands, the attributes of the Emerging Fashion Brands and the idiosyncrasy of the Fashion Luxury Market these brands must apply a Differentiation Strategy directed to a focal target group in order to sustain their competitive positions in the market. READ MORE

5. 4. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Dumitru Lopusneac; [2020]
   Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

   Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

6. 5. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE