Essays about: "svenhed"

Found 1 essay containing the word svenhed.

  1. 1. Perfect creation for a win-win situation : Four case studies of corprate events

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Kristin Svenhed; Anna Gustafsson; [2008]
    Keywords : Event marketing; motivation; marketing communication; relationship marketing;

    Abstract : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. READ MORE