Essays about: "target leverage"

Showing result 1 - 5 of 40 essays containing the words target leverage.

  1. 1. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  3. 2. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  4. 3. Flying with starling entrepreneurs : An explorative case study into how foreign entrepreneurs navigate entrepreneurial ecosystems and mobilize resources.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Corné Milton Marskamp; Johannes Keil; [2023]
    Keywords : Entrepreneurship; entrepreneurial ecosystem; resource mobilization; networks; starling entrepreneur;

    Abstract : Background: In order to create and grow a successful start-up, entrepreneurs need a variety of resources. To obtain these easier, many entrepreneurs move to entrepreneurial ecosystems (EE), where resources are abundant and more accessible. READ MORE

  5. 4. Supply Chain Incentive Alignment in Bottom of the Pyramid environments

    University essay from Lunds universitet/Teknisk logistik

    Author : Rawan Yacoub; [2023]
    Keywords : Supply chain incentive alignment; Supply chain incentives; Bottom of the pyramid; Base of the pyramid; Multinational Corporations; Technology and Engineering;

    Abstract : Background: Alleviating poverty is critical for achieving sustainability (Zomorrodi et al., 2019). READ MORE

  6. 5. From Enshrined Language of the State, to Secondary Language of Tourism, Trade and Education : The Development of Policies Regarding the Russian Language in the South Caucasus Region, During and After the Soviet Union

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Felix Sigeback; [2023]
    Keywords : South Caucasus; language policy; postcolonialism; Russia; Armenia; Georgia; Azerbaijan; Russian; Soviet studies; post-Soviet studies;

    Abstract : The aim of my own research is to bind together the limited research done regarding the topic,and to use the research of Russian in the Baltic post-soviet state of Lithuania as a backdrop and comparison. The analysis is postcolonial and comparative, using the concepts of linkage and leverage of Levitsky and Way. READ MORE