Essays about: "targeting and positioning"
Showing result 1 - 5 of 18 essays containing the words targeting and positioning.
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1. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies
University essay from Lunds universitet/ProduktionsekonomiAbstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE
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2. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE
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3. Reproduction and Resistance : Female Bodies and Agency in the Sahrawi Liberation Struggle
University essay from Umeå universitet/Umeå centrum för genusstudier (UCGS)Abstract : This study sets out to investigate Sahrawi women’s understanding of maternities as bodily and embodied experiences of collective and individual resistance within the Sahrawi liberation struggle against the occupation of Western Sahara. By using the Sahrawi liberation front’s pronatalist politics as a starting point to explore Sahrawi women’s positioning in the liminal space between reproductive health and biological reproduction as a socio-political action, I draw on a decolonial understanding of agency to analyse the relationship between individual health and collective resistance – especially in correlation with the increase of humanitarian projects targeting sexual and reproductive health. READ MORE
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4. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE
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5. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden
University essay from Uppsala universitet/Industriell teknikAbstract : Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. READ MORE
