Essays about: "techniques to gain competitive advantage"

Found 5 essays containing the words techniques to gain competitive advantage.

  1. 1. What Makes Talent Stay? - Enhancing the Retention of IT Knowledge Workers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Taija Ihamäki; Cornelia Vogt; [2019]
    Keywords : Talent Retention; Employee Retention; Turnover; Generation Y; IT; Information Technology; Knowledge Worker;

    Abstract : Background: As employees have become one of the key assets providing companies competitive advantage, the importance of talent retention has grown. This holds true especially in industries such as information technology, where firms not only have to adapt to the needs and expectations of Generation Y but are also experiencing a substantial shortage of knowledge workers. READ MORE

  3. 2. Methods to improve the effectiveness of a manual pick and place operation : A case study in a logistics regional distribution centre located at Jönköping, Sweden.

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Bibin Vadakkekara Bhaskaran; Visakh Shaji; [2018]
    Keywords : Parcel sorting systems; Conveyor systems; Poka-yoke; Human errors;

    Abstract : Introduction: In today’s global world, supply chain and logistics operations have become far too complicated to be handled by individual firms. Nowadays, it is dealt by logistics and freight solution providing companies. The companies introduce an amount of flexibility for the firms doing their business. READ MORE

  4. 3. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Joakim Bålfors; Johan Ståhlspets; [2016]
    Keywords : marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

    Abstract : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. READ MORE

  5. 4. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE

  6. 5. Going International? : Recommendations for SMEs in early stages of internationalization

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Gillsberg; Lars_Åke Wahlberg; [2007]
    Keywords : Internationalization; SME; Entrepreneurial Management;

    Abstract : Executive summary In a world where the Internet and good communications accelerates the globalization, having connections across borders becomes a competitive advantage. The easy access to a constant stream of information is making the opportunities countless, adding to the equation that the Internet and supplementary techniques such as different types of software are still very young, the opportunities will keep on emerge. READ MORE