Essays about: "television ads"

Found 4 essays containing the words television ads.

1. 1. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

   University essay from Stockholms universitet/JMK

   Author : Nanina Studer; [2019]
   Keywords : Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

   Abstract : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. READ MORE

3. 2. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Filip Christensen; Peter Skoggård; [2017]
   Keywords : humor; television advertising; U.S.; Sweden; culture; language; globalization; adaptation; standardization; consumer experience; humor; tv-reklam; Amerika; USA; Sverige; kultur; språk; globalisering; anpassning; standardisering; konsumentupplevelse;

   Abstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE

4. 3. Do animated TV ads matter? : Exploring Perceptions about Vodacom and Tigo TV ads among University Students in Tanzania

   University essay from

   Author : Elinami Mkhumbi John; [2012]
   Keywords : Television animation advertisements; social action theory; media literacy; perceptions; Tanzania.;

   Abstract : The focus of the study is to understand the efficiency of Vodacom and Tigo Television animation advertisements from the perspective of university students with and without education in media analysis in Tanzania. Vodacom and Tigo television animation advertisements have been introduced in Tanzania; however, there is little research about the effectiveness of the advertisements for market purposes of the commodities. READ MORE

5. 4. Differences of Consumers’ Perception and Attitude towards Marketing Communication through media: comparison generation X, Y, and Z inThailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Rinporn Phanthong; Warunee Settanaranon; [2011]
   Keywords : Generation X; Generation Y; Generation Z; Consumer behavior; Marketing communication;

   Abstract : Date: June 1st, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO705) Title: Differences of Consumers’ Perception and Attitude towardsMarketing Communication through media: comparison generation X, Y, and ZinThailand Problem: How each generation perceive and react to marketingcommunication differently: comparison Generation X, Y, and Z. Research question: What are the particular differences ofperception and attitude towards marketing communication through media among eachgroup of consumers: comparison Gen X, Y, and Z in Thailand? Purpose: To compare differences of perception and attitude betweengeneration X, Y and Z towards marketing communication through the chosen media(television, print, and internet). READ MORE