Essays about: "television commercial"

Showing result 1 - 5 of 18 essays containing the words television commercial.

  1. 1. Exploring the materiality of ornithopters

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Constantinos Makris; [2023]
    Keywords : ornithopters; drones; soma-design; bio-inspired robots; HCI; HDI; ornithoptrar; drönare; soma-design; bioinspirerade robotar; HCI; HDI;

    Abstract : A plethora of multi-copter drones can be found in a variety of public and private sectors in society; crime detection, border guard, agricultural inspections, aerial photography, cinematography, television, and entertainment. Unlike commercial drones, ornithopters - flapping bird-like drones - have a very different materiality. READ MORE

  3. 2. Public Service – at your service? : A study of attitudes toward the public service broadcasting company SVT

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Else Mikkelsen Båge; [2022]
    Keywords : Public service broadcasting; post-broadcast democracy; audience fragmentation; Sveriges television; media consumption; SOM institute; public service; publikfragmentering; sveriges television; svt; mediekonsumtion; som-institutet;

    Abstract : Public service broadcasting is a longstanding broadcasting institution in Sweden. Being the most consumed and highly trusted media broadcasting institution on the market, it suffers both challenges and acclaim. It has become a highly politized matter. READ MORE

  4. 3. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  5. 4. The recipe for a healthy lifestyle to an unhealthy population : A qualitative content analysis of exercise on Swedish morning tv

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Nathalie Lundahl; [2018]
    Keywords : Exercise; Health; Nyhetsmorgon; Morgonstudion; Qualitative Content Analysis.;

    Abstract : This study examines Swedish morning TV’s framing of the phenomenon of exercising. Morgonstudion in SVT, and Nyhetsmorgon in TV4, is the morning shows that has been investigated. READ MORE

  6. 5. May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Simon Johansson; [2017]
    Keywords : Professionalisation of political communication; The AIDA-model; Rhetorical political analysis; Political advertising; Presidential election campaign;

    Abstract : This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. READ MORE