Essays about: "textilhögskolan"

Showing result 1 - 5 of 264 essays containing the word textilhögskolan.

  1. 1. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOSEPHINE SCHULZE; [2015]
    Keywords : E-Loyalty; Multi-brand; E-Satisfaction; E-Commerce;

    Abstract : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. READ MORE

  3. 2. Exploring static electricity as design material for woven and hand-tufted textiles

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : STELLA KATSAROU; [2014]
    Keywords : textile design; spatial surfaces; weaving and hand-tufting; static electricity;

    Abstract : “Electrostatic textile surfaces” is a design example of surfaces which have the ability to interact to human action by movement. The design exploration was directed by the intention of achieving movement through static electricity. READ MORE

  4. 3. The Brand Building Balancing Act : A study into the internal conflicts and processes of building brand image.

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : VICTORIA WOLF; MARIE SVENSSON; [2014]
    Keywords : brand image; conflicts; the value chain; brand building;

    Abstract : Background: Based on our professional experience supported by evidence from current brand literature, we have identified an on-going struggle for fashion brands when building and communicating brand image internally. Branding is about adding value and which is directly connected to the product itself. READ MORE

  5. 4. The effect of online low task-relevant atmospheric cues on emotions and responses

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : KRISTI PALS; ANNIKA GREVEN; [2014]
    Keywords : : Online retailing; online atmosphere; website atmosphere; low task-relevant atmospheric cues; emotions; response behavior; Stimulus-Organism-Response model; Consumption Emotions Set;

    Abstract : It is important for fashion companies to be active in e-commerce landscape as it is growing rapidly especially in the apparel sector. As shopping is considered being an experience, it is important for companies to make the shopping experience pleasant for consumers and create positive emotions that lead to positive response behaviors. READ MORE

  6. 5. Textile Sensor Using Piezoelectric Fibers for Measuring Dynamic Compression in a Bowel Stent

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANNA VAHLBERG; [2014]
    Keywords : Piezoelectricity; advanced textile structure; textile sensor; piezoelectric poly vinylidene fluoride; PVDF ; textile medical device; self-sensing stent;

    Abstract : In this experimental study the in-lined poled piezoelectric poly(vinylidene fluoride)(PVDF) bicomponent fiber was investigated the suitability in applications within the area of textile sensors when used in a bowel stent. Today there are only piezoelectric films made of PVDF available. READ MORE