Essays about: "textual strategy"

Showing result 1 - 5 of 37 essays containing the words textual strategy.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  2. 2. The role of Islam in Russian foreign policy : A constructivist perspective

    University essay from Försvarshögskolan

    Author : Sarah Hoover; [2023]
    Keywords : Islam; foreign policy; Russia;

    Abstract : The purpose of this thesis is to obtain a deeper and more conclusive understanding of Russia’s public foreign policy with regards to the religious aspect through the research question - What indications for a religious agenda with respect to Islam are expressed in Russian foreign policy as it is presented in the international arena? A Muslim belt with a non-Soviet identity emerged along Russia's southern border after the fall of the Soviet Union. It was thus vital for Russia to define its attitude towards the Islamist threat and included the Islamic factor in its foreign policy. READ MORE

  3. 3. Prompt-learning and Zero-shot Text Classification with Domain-specific Textual Data

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Hengyu Luo; [2023]
    Keywords : prompt-learning; zero-shot; few-shot; text classification; domain-specific; retail sector domain; customer-agent interaction; transformer; large language models; ChatGPT; natural language processing; machine learning; deep learning;

    Abstract : The rapid growth of textual data in the digital age presents unique challenges in domain-specific text classification, particularly the scarcity of labeled data for many applications, due to expensive cost of manual labeling work. In this thesis, we explore the applicability of prompt-learning method, which is well-known for being suitable in few-shot scenarios and much less data-consuming, as an emerging alternative to traditional fine-tuning methods, for domain-specific text classification in the context of customer-agent interactions in the retail sector. READ MORE

  4. 4. The Failure of the ‘Maximum Pressure’ Campaign : A Social Conflict Analysis of how U.S. Sanctions Transformed Coalitional Struggles in Venezuela 2017 – 2022

    University essay from Lunds universitet/Graduate School

    Author : Ruben Lind; [2023]
    Keywords : sanctions; Venezuela; U.S.; Social Conflict Analysis; social forces; political struggle; Social Sciences;

    Abstract : Despite economic sanctions generally failing to achieve their intended goals, the global use of sanctions has increased dramatically since the end of the Cold war. A recent example of a sanctions regime unsuccessful in realizing its ostensible goal is that of the U.S. READ MORE

  5. 5. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
    Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

    Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE