Essays about: "the BOP strategy"

Showing result 1 - 5 of 6 essays containing the words the BOP strategy.

  1. 1. Inclusive Business at the Base of the Pyramid: A Multiple-case study of the Water and Sanitation and Energy Sectors

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Gabriel Ayala Aragon; [2018]
    Keywords : Inclusive Business; BOP; Base of the Pyramid; Strategy Adoption; Cocreation; Challenges; Water and Sanitation; Energy; Sweden; Social Sciences;

    Abstract : This thesis addresses the topic of inclusive business by analyzing and comparing the strategy adoption process led by top managers, the level of cocreation, and challenges of Swedish organizations operating in low-income contexts within the water and sanitation and energy sectors. Inclusive business is a novel concept built upon Prahalad and Hart’s (2002) proposition of doing business with the Base of the Pyramid (BOP), or people living under US$8 per day. READ MORE

  3. 2. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

    University essay from Företagsekonomiska institutionen

    Author : Teresa Correia; Patrik Mårdh; [2013]
    Keywords : Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

    Abstract : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. READ MORE

  4. 3. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

    University essay from SLU/Dept. of Economics

    Author : Fennia Carlander; Karin Lothigius; [2011]
    Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

    Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

  5. 4. Establishing in a BoP market - the Bangladeshi way. A MFS-study in Bangladesh.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maria Paulsson Rönnbäck; Anna Peterson; [2010]
    Keywords : BoP; Bangladesh; poverty; arsenicosis; MFS;

    Abstract : The Base of Pyramid (BoP) concept has been developed during the last decade as a response to the insufficient work made by the aid and development sector. The BoP advocates promote the idea of poor people as potential customers, and developing countries as potential profitable markets. READ MORE

  6. 5. Profit for the poor : Sustainable Market Development in BOP Markets

    University essay from IHH, Företagsekonomi

    Author : Christian Rost; Erik Ydrén; [2006]
    Keywords : Entrepreneurship; Emerging Countries; Private sector; Poverty;

    Abstract : There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. READ MORE