Essays about: "the FMCG market."

Showing result 1 - 5 of 28 essays containing the words the FMCG market..

  1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  3. 2. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Josef Mannai; Nadezda Opacic; [2023]
    Keywords : ;

    Abstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE

  4. 3. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  5. 4. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : M. Hassan Dachan; Shengyun Sherif; [2023]
    Keywords : Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

    Abstract : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. READ MORE

  6. 5. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Víctor Benito Olmos; [2022]
    Keywords : Cosmetics; Salicylic acid; face cleanser; FMCG;

    Abstract : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. READ MORE