Essays about: "the Swedish PR consulting industry"

Found 1 essay containing the words the Swedish PR consulting industry.

  1. 1. The Swedish PR Consulting Industry - Development, Structure, and Professionalism

    University essay from Företagsekonomiska institutionen

    Author : Jonas Öster; Ester Hammarström; [2008]
    Keywords : Public Relations; PR; the Swedish PR consulting industry; structure; professionalism; specialization;

    Abstract : There has been a rapid expansion of the PR and information industry during the last few years. An expansion like this might lead to structural changes in an industry. The aim of this thesis is to describe a part of this industry, namely the Swedish PR consulting industry, in terms of its development, structure and professionalism. READ MORE