Essays about: "the development of small and medium size business"

Showing result 1 - 5 of 29 essays containing the words the development of small and medium size business.

1. 1. Introducing software testing in an SME : An investigation of software testing in a web application

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Per Arn; [2023]
   Keywords : software testing; web applications; front end development; component testing; end-to-end testing; testing frameworks; Mjukvarutestning; webbapplikationer; frontendutveckling; komponenttestning; användartestning; testramverk;

   Abstract : Quality assurance and software testing of software artifacts is as important as ever and this is especially so the case in web applications. The web applications of today are more complex and are used in more critical systems at a larger scale than ever before. However, testing of these applications is very challenging due to their dynamic nature. READ MORE

3. 2. Intellectual property strategy for small business, Semiconductor industry as case study

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Sara Karkhaneh; [2023]
   Keywords : IP; IP strategy; SMEs; Semiconductor industry; Law and Political Science;

   Abstract : Intellectual properties are the valuable assets of each company, especially small to medium size enterprises are very dependent on intellectual properties to grow and compete. Usually, these companies have lots of Intellectual properties to protect, and it is important to protect them, and a well organised strategy is a great tool to manage this. READ MORE

4. 3. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Lindqvist; Matilda Bodell; [2023]
   Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

   Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

5. 4. “How Can Small and Medium Size Enterprises Benefit from Social and Business Networks to Improve Their Performance?” A Single Case Study of Medi Know-How

   University essay from Göteborgs universitet/Graduate School

   Author : Zekria Alizada; Mauro Ribeiro; [2022-07-05]
   Keywords : Social and business networks; Small and Medium Size Enterprises; performance;

   Abstract : Small and Medium Size Enterprises (SMEs) are one of the most important contributors to global economic development and job creation (World Bank, 2021). Meanwhile, the success of SMEs depends on many different aspects such as the relationship between SMEs and their social and business networks. READ MORE

6. 5. Institutional support for the internationalization of Swedish Small and Medium-Sized Enterprises. : A Study of the Kalmar Region

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktor Björk; Alex Matrsson; [2022]
   Keywords : Institutional environment; Internationalization process; Governmental support; Small and Mid-size Enterprise; Home market; International business strategy; Swedish government; Kalmar region; Policymakers.; Institutionell miljö; Internationaliserings process; Statligt stöd; Små och Medel stora företag; Hemmamarknad; Internationell företagsstrategi; Svenska staten; Kalmar regionen; Beslutsfattare.;

   Abstract : Extant research concludes that SMEs tend to be highly dependent on the local institutional environment when internationalizing. In relation to that, international business literature accentuates the lack of studies that aim to understand how government support influences SMEs' international business performance. READ MORE