Essays about: "the greatest love in brand"

Found 1 essay containing the words the greatest love in brand.

  1. 1. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lysbet De Boer; Orkun Eti; [2012]
    Keywords : Brand Relationships; Relationship Marketing; Lovemarks; Brand Love; Emotional Branding.; Business and Economics;

    Abstract : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. READ MORE