Essays about: "the impact of branding"

Showing result 1 - 5 of 180 essays containing the words the impact of branding.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

  3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  4. 3. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  5. 4. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Oskar Eriksson; [2023-11-07]
    Keywords : ;

    Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

  6. 5. DOES COMMITMENT LEAD TO ACTIONS? The Impact of Feminist Foreign Policy on Aid Allocation and Female Ambassadorship

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Emma Olsson; [2023-10-30]
    Keywords : ;

    Abstract : Since 2014, ten states have declared their intent to pursue a Feminist Foreign Policy, and by doing so, made a commitment to bettering women’s rights around the world. The aim of this Master Thesis is to evaluate if the adoption of Feminist Foreign Policy is followed up with tangible impact on women at home as well as abroad. READ MORE