Essays about: "the importance of corporate branding"

Showing result 1 - 5 of 29 essays containing the words the importance of corporate branding.

1. 1. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mona Jaeger; Christian Alexander Por; [2023]
   Keywords : Organisational Identification; Corporate Social Responsibility; Employer Branding; Employee Branding; Sustainability; Identity; Organisational Control; Business and Economics;

   Abstract : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. READ MORE

3. 2. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarafat Hossain; Liana Hakobyan; [2022]
   Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

4. 3. Non-core business talent attraction

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karin Törnblad Davidsson; [2021]
   Keywords : talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

   Abstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE

5. 4. WACC: Where Are the Corporate Chicks? A study on female presence within corporate finance and banks' efforts to increase it.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ida Hanhirova; Isabel Thelin; [2019]
   Keywords : Employer Branding; Gender Diversity; Recruitment Advertisement; Women in Finance;

   Abstract : The financial industry, especially corporate finance, has historically been perceived as somewhat male-dominated. During recent years however, attention has been drawn to increased efforts to achieving gender equality among professionals within finance, followed by debates regarding the importance of it. READ MORE

6. 5. War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jesper Nilsson; Joel Gustafsson; Simon Ulriksson; [2019]
   Keywords : Employer Branding; Swedish Banking Industry; Generation Y; Millennials; Recruitment; Employer Brand; Employer Attractiveness; Corporate Social Responsibility;

   Abstract : Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. READ MORE