Essays about: "the importance of travel and tourism"

Showing result 1 - 5 of 21 essays containing the words the importance of travel and tourism.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  2. 2. Exploring the Role of Eco-Communities in Fostering Environmental Stewardship : A Study of Volunteer Tourism at Cloughjordan Eco-Village

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Maximilian Kress; [2023]
    Keywords : Place attachment; transformative learning; environmental stewardship; voluntourism; eco-communities; ecovillages; Cloughjordan ecovillage; community attachment;

    Abstract : In recent years, there has been a shift in interest in travel, toward an increasing interest in sustainable travel and alternative forms of travel. As a result, there is also an interest in research studying these alternative travel concepts. Therefore, this qualitative study looks at experiences in ecovillages, focusing on volunteer workers. READ MORE

  3. 3. The influence of Café culture in Tourism : - A global study on Vietnam, Japan, Sweden and the Netherlands

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : To Quan Luu; Wilma Westh; [2023]
    Keywords : coffee tourism; café culture; tourism experience; Japan; Vietnam; Sweden; Netherlands; coffee history;

    Abstract : Drinking coffee is often part of everyday life and thus, also strongly linked to our travel experience as well as tourism as a broad phenomenon then. The goal was to demonstrate the importance of different café cultures for developing coffee tourism by determining how much café culture affects a visitor's experience. READ MORE

  4. 4. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

  5. 5. A CHANGING SCENE: COVID-19 pandemic impacts on lives of travel economy stakeholders in Goa

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Petra Nilsson; [2022-08-24]
    Keywords : Anthropology; Covid-19; Goa; crisis management; travel economies; hippie culture; Antropologi; krishantering; rese-ekonomier; hippiekultur;

    Abstract : This dissertation is based on two months of ethnographic fieldwork in North Goa, India. It concerns impacts of the COVID-19 pandemic on travel economy stakeholders, in relation to their perception of their living situations, both present and future. READ MORE