Essays about: "the role of marketing in banking sector"

Found 4 essays containing the words the role of marketing in banking sector.

  1. 1. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Gabi Martin; Joakim Jonasson; [2014]
    Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

    Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE

  3. 2. The role of Relationship Marketing for Customer satisfaction in the banking sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sébastien Matagne; Mark Gérard; [2013]
    Keywords : relationship marketing; customer satisfaction; customer trust;

    Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE

  4. 3. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

  5. 4. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Frank Kojo Kuranchie; [2010]
    Keywords : Customer relationship management; customer relationship marketing; customer retention.;

    Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE